Digital Marketing: essential skills for your CV
Marketing is a thriving industry. Over the past 30 years, it has had to keep up with technological innovations the same way that specialists have…
Digital skills in Further Education are the ability to use and understand technology. This includes things like using computers, the internet, and various software programs. In Further Education, students can learn how to use these digital tools to study, work, and solve problems.
The digital skills gap in the UK presents a formidable challenge, as revealed by a survey of 500 businesses where a striking 93% acknowledge a gap in IT skills within the job market. This disparity is primarily attributed to the rapid evolution of technology, including advancements in artificial intelligence, data analytics, and cloud computing, creating a demand for skills that outpaces their supply.
Training and development issues contribute significantly, with 41% of businesses citing a lack of training opportunities, while 37% point to the absence of relevant educational programs. The competitive nature of the job market poses another hurdle, as noted by 35% of businesses, who struggle with the scarcity of skilled candidates amid abundant opportunities in sectors requiring digital skills.
Additionally, 29% of businesses highlight salary differences, indicating that higher-paying industries are luring IT professionals away, exacerbating the challenge of recruitment and retention in sectors facing the skills shortage. Addressing these multifaceted issues is imperative for closing the digital skills gap and ensuring a workforce equipped with the requisite IT skills for the ever-evolving job landscape.
Colleges are increasingly adopting learning analytics dashboards. They are also adopting AI-driven adaptive learning platforms. Their goal is to leverage student data and better support student success. Leading innovations like predictive algorithms that identify at-risk students early on show promise. Personalised learning tools that provide customised content also show promise. However, significant implementation challenges persist. These include challenges around proper data governance, addressing algorithmic biases, and providing robust training for instructors integrating these technologies.
As higher education institutions continue expanding blended and online learning programs, college administrators face a challenge. They need to promote equitable access and engagement for all learners. Yet there are varying levels of internet connectivity across the student body. There are also varying levels of digital skills and disability support resources. Proactive investments in campus and community technical infrastructure can help. Responsible digital equity policies can also help. Examples include device/hotspot lending programs, expanded OER textbook adoption, streamlined accessibility compliance review, and introductory edtech workshops for students. Together these technology access programs and policy initiatives can help identify and rectify participation gaps.
Adaptive learning platforms and data-driven student success apps rely on collecting wide swaths of student usage data. This data powers their artificial intelligence capabilities. It also enables personalised recommendations. However longer data retention periods introduce vulnerabilities. These vulnerabilities could negatively impact student privacy rights. Higher education leaders need to have inclusive policy discussions. They should closely involve all stakeholders. These include students, IT professionals, instructors etc. The goal should be appropriately balancing educational technology integrations with adequate data governance safeguards.
Marketing is a thriving industry. Over the past 30 years, it has had to keep up with technological innovations the same way that specialists have…
COLEG CAMBRIA University Centre has launched a series of fully funded digital degree apprenticeships. Delivered in partnership with Bangor University, the programmes begin this September…
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