Shipley College Customer Service training enhances the famed Yorkshire welcome

A positive customer experience is vital to both business and brand success and Shipley College, based in Saltaire, is working with local businesses, public sector organisations and charities to provide bespoke training in this vital area.

The Tour de Yorkshire, the 4 day cycling stage race, has earned the reputation as one of the country’s most welcoming, engaging and visitor friendly sporting events.

This is a reputation that the organisers, Leeds based Welcome to Yorkshire, value. They commissioned Shipley College to train both Welcome to Yorkshire staff and Tour de Yorkshire volunteers.  In March, 45 members of their staff successfully road tested the World Host Customer Service training at the Welcome to Yorkshire Head Office. Then in April, 100 Volunteer Tour Makers attended training at locations in Bedale, Bridlington, Sheffield and Saltaire. The feedback received praised it for being fun and inspirational. Peter, one of the volunteer Tour Makers said ” After all my years of working and training I never thought I would retire and attend a training course! I really enjoyed the interaction and am proud to display my pin.  If only I needed a CV, I would be happy to add my WorldHost and City & Guilds Customer Service qualifications! Both the tutors were entertaining and knowledgeable and I’m now also volunteering for the UCI World Championships and the Tour of Britain.”

Grantley Hall, the elegant Grade 2 listed 5 star luxury country house near Ripon, recently commissioned the 2 day Customer Service training for 80 members of staff. Joanna, Director of Personnel Development, People & Talent Team said “It was very beneficial as it allowed us to learn new key concepts and approaches which can be used in our everyday role when dealing with our customers. The delivery of the course was exceptional as the trainer made the course more enjoyable through the use of different activities as well as how she taught the information.”