Shift the paradigm from disease to wellbeing

In 2018, roughly 5% of the UK healthcare budget was spent on preventative care, compared to 80% on curative, rehabilitative and long-term care. Across the European Union, the scenario is no different coming in at only 3%. A recent study of 36 members of the Organisation for Economic Co-operation and Development (OECD), European Union and G20 countries suggests that effective policy interventions to improve diet and physical activity alone could help save up to 58 billion Euros on total health budgets by 2050.

‘The Economy of Wellbeing’ approach inextricably links wellbeing of the general population to productivity, economic recovery and growth.

Support for this policy is increasing, and during the Finnish Presidency of the Council of the European Union in 2019, it was recognised that the wellbeing of the population is a key factor for economic growth and societal stability.