Richmond announces contract to promote Korean language and culture

Richmond, The American International University in London, secures contract with prestigious Korean organisation to promote Korean culture and language

With Korean culture becoming ever more popular on a global scale, Richmond, The American International University in London, is delighted to announce a three-year contract with the King Sejong Institute Foundation to promote the culture and language of Korea. 

The announcement follows the successful trial of two Korean courses which have been run jointly by Richmond and the Foundation for the University’s students, staff and faculty as well as the local community. 

The King Sejong Institute Foundation is a public institution backed by the Korean Government under the Korean Ministry of Culture, Sports and Tourism and was established to promote Korean language education and culture around the world. 

Richmond, The American International University in London, is the UK’s pioneering liberal arts university, with two locations in London in Richmond and Kensington. 

Initially, the agreement will commence with the launch of two more Korean courses for beginners in Spring 2021 which will be available online both for those connected with the University as well as any members of the public.  Courses may also be launched at a higher level later in the year, to be run either online or in-person at the University’s Kensington facility, dependent on Government guidance. 

Professor Mary Robert, Dean, Learning and Teaching at Richmond commented,

“We are thrilled to have been awarded this contract by the King Sejong Institute Foundation, it’s an excellent fit for us both.  Having been established for almost 50 years, Richmond has gained a great reputation as a highly international university, providing diversity, choice and freedom for our students. 

“Being able to offer Korean culture and language courses to our students and the wider community enhances our global approach and meets our strategic aim of supporting diversity.  It also reflects how international, and more specifically Korean culture, music and film, is embedded in our programmes, from our teaching of the Liberal Arts to BA Film Studies, BA Film and Photography, BA Communications: Advertising & PR to MA Film: Science Fiction & Fantasy.” 

The partnership with the King Sejong Institute Foundation complements the University’s ambition to broaden its Asian language and culture programmes, whilst recognising that Korean culture is particularly growing in popularity among the Gen Z younger people. 

Dr Moun Shin, Richmond Sejong Institute Manager, said,

“Korean language and culture are gaining new popularity all over the world, and I am very happy that we have been able to secure this partnership between Richmond University and the Sejong Institute. It will give us the platform not only to focus on the excellent teaching of Korean language but also of Korean culture as well.”