Automotive charity receives over £2000 from IMI’s 100 challenge

BEN benefits from @The_IMI’s extra mile 

Throughout most of October, IMI employees and the wider automotive community rode their bikes, ran and walked to raise vital funds for the industry charity BEN. Over £2,000 was raised and the amount is contributing towards the IMI’s efforts of fulfilling its £100,000 Centenary target for the charity.

The IMI 100 challenge gave three weeks for participants to complete a virtual route of 100 miles from the IMI HQ at Fanshaws in Hertfordshire to the British Motor Museum in Gaydon. Using the exercise of their choice to complete the distance, participants measured the kilometres covered on fitness apps or by using an online chart and manually recording the equivalent steps taken. Over 30 people participated covering a total of 3048.3 KM.

Steve Nash, CEO of the IMI and Chairman of BEN commented:

“As well as raising funds for BEN, our aim was to create an event which generated some much-needed community comradery and encouraged physical activities to help support mental health and wellbeing in the sector. Through our partnership with BEN and the virtual events company ‘My Virtual Mission’, the IMI 100 challenge did just that, and we were delighted with the positive effect on participants as well as the amount raised.”

Throughout the challenge, participants could also track themselves on the map and see how far they’d travelled each day. They could use google maps to zoom in to see their new location.

“BEN’s wide range of support has been vital throughout this pandemic, and has helped many people who are dealing with mental health, financial worries or physical issues”, added Steve Nash. 

“BEN is there for everyone who has worked or is working in the industry. It has been amazing over the past few months and its services are more vital than ever as people face the uncertainty and numerous challenges presented by COVID-19.”