Training providers call for more Apprenticeship awareness during GCSE season

As school leavers prepare to receive their GCSE results tomorrow, training providers across England are calling for a new marketing campaign to emphasise why businesses cannot afford not to invest in Apprenticeships.

According to the Association of Employment and Learning Providers (AELP), which represents the training firms that train 75% of apprentices in England, a lack of awareness is limiting the number of young people being offered Apprenticeship places after they complete their GCSEs.

“2011 has undoubtedly been a challenging year for training providers in trying to encourage employers to take on more young people as apprentices,” said Paul Warner, AELP’s director of employment and skills.

“Therefore we have to be careful not to raise unrealistic expectations among young people who are receiving their GCSE results this week that an Apprenticeship place is automatically there for them if they want it.

“To help meet demand from young people, we want to see a renewed marketing push by the government’s National Apprenticeship Service to target the thousands of employers who have never employed an apprentice and explain why it makes sound business sense for them to do so.”

AELP welcomed the significant investment already ploughed into Apprenticeships by the government, with provisional data showing that 326,000 people started the programme in the first nine months of 2010-11.

However, the body pointed to the number of people aged over 25 starting Apprenticeships (121,000) being greater in that period than the number of 16-18 year olds (102,900), and 19-24 year olds (102,800) joining the programme.

This imbalance is likely the result of employers placing their existing workforce on to the programme, while the difficult economic climate makes it harder for them to take on new apprentices from younger age groups, according to AELP.

Susannah Fairbairn