Digital and Social Media Marketing: A Results Driven Approach – 3rd edition book launch

New perspectives on digital and social media marketing will be shared by experts from around the globe at this launch of a book co-edited by a University of Chester academic on the fast-growing aspect of 21st-century life.

A stellar line-up of five international experts will speak at this free online launch of the third edition of Digital and Social Media Marketing: A Results-Driven Approach, which has been updated to reflect the latest developments in the field.

Invited by Associate Professor Alex Fenton, Associate Dean of International at the University of Chester and his co-editors, the speakers offering their expertise are:

• Jim Lecinski, from Northwestern University’s Kellogg School of Management, discussing the ZMOT (Zero Moment of Truth) model in 2024 
• Montserrat Cano, from montserrat-cano.com, looking at SEO in AI (Search Engine Optimisation in Artificial Intelligence)
• Simon Lesser, from Dragon Metrics, delving into Tools for AI in SEO 
• Rob Kozinets, from the University of Southern California, sharing Netnographic data insights, and
• Tina Judic, from the Tomorrow Group, outlining The Future of Search.

Digital and Social Media Marketing: A Results-Driven Approach combines academic theory with practical examples from a range of global organisations to highlight techniques for developing and maintaining a successful digital presence, whether on social media, the internet, mobile phones or more.

The new edition has been enriched with a variety of topics, including sustainable marketing, aligned with the United Nations’ Sustainable Development Goals, and emerging trends in information and communication technologies, particularly automation, machine learning, and AI.

Edited by Associate Professor Alex Fenton, from the University of Chester’s Faculty of Science, Business and Enterprise; Aleksej Heinze, Associate Professor at KEDGE Business School in France; Ana Cruz, Associate Professor at the University of York, and Dr Gordon Fletcher, Associate Dean at Salford Business School, with further international contributors, it features customisable models, activities, and online resources.

The publication also includes new case studies from China, India, Nigeria, and across Asia. More information about Digital and Social Media Marketing: A Results-Driven Approach is available onthe Taylor and Francis Group website.

Associate Professor Fenton said: “All are welcome to join us at this event celebrating the launch of the third edition of Digital and Social Media Marketing: A Results-Driven Approach which enables readers to learn about emerging trends and strategies, and stay at the cutting edge in the field.

“In the same way, the event will provide the opportunity to meet industry experts, hear their take on and share ideas about the latest in digital and social media marketing.”