David Way discusses Apprenticeship Brand and Quality

National Apprenticeship Service CEO David Way discusses the importance of the Apprenticeship brand and quality.

Way explains how industy’s approach is changing as new Apprenticeships come online. Organisations such as PWC, which has previously only recruited graduates for  trainee roles, are now changing their recruitment patterns and incorporating Apprenticeships into their development programme.

He also explains the importance of developing the brand and incorporating high quality Apprenticeships for each sector.

Click on the video link below to find out more:

http://www.youtube.com/watch?v=mcdXyp1bM7A